Applying Social Technologies – Part 4
- Continued from 7/20/09. This is the final post in the Applying Social Technologies series. GIGYA SOCIALIZE Gigya Socialize is a social API aggregator built to address the challenges of integrating...
View ArticleShop.org Summit + Rise of Social Commerce (#rsc10) = The Future of Social...
Two major events over the past few weeks focused their agendas on the future of retail: Shop.org’s Annual Summit and the Altimeter Group’s Rise of Social Commerce. Here are some of the key trends that...
View ArticleHow Businesses Can Build Trust
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. Trust is paramount for any business...
View ArticleWith Big Data Comes Big Responsibility
In commemoration of Data Privacy Day, we’re exploring the implications of social data as both an instrumental marketing tool and a privacy concern for businesses. As more and more users sign in and...
View ArticleWhat Facebook’s Graph Search Means for Businesses
Imagine this: It’s Friday evening and you’re making last-minute dinner plans with friends. Tired of your usual local spots, you type the following query into the search bar: “fun restaurants nearby.”...
View Article3 Things to Know about Social Data
Social data has undoubtedly become one of the most important metrics in marketing today. However, a recent study by eMarketer indicates that a large gap exists between the relevancy of social data to...
View ArticleGigya Partners with Google to Launch Google+ Sign-in Across the Web
Earlier this quarter, Google sank its teeth deeper into social with the launch of Google+ Sign-in, which allows third-party websites to integrate Google+ as a social registration and login option....
View ArticleSocial Login: What CMOs Should Know – Infographic
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend more time engaging with the website and are...
View Article3 Best Practices for Accessing Customer Identity
Want to know a surefire way to deplete your business’s resources and time? Invest in poor data. It doesn’t take a data expert to recognize that inaccurate user information only damages your business’s...
View ArticleIs Your Marketing Outdated? Here are 3 Steps to Get You Up to Speed
Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and celebrity...
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